London is expensive. Outrageously, prohibitively, cringe-inducingly expensive. So it was a nice relief to my wallet to discover Claire at Fordham Soho, thanks to a recommendation from one of the founders of Wahanda...Claire is a blow dry master. For £30 she delivers a voluminous, bouncy, curly blowout that lasts for days. If you have time, opt for the deep conditioning masque prior to the blow dry, usually at no extra charge.